We're very excited to share the news of our cooperation with Epson’s MOVERIO BT-300 Smart Glasses, which aims to push their AR based technology forward by adding inherent end-to-end support using BYOND's Immersive Suite.
Byond partnered up with the Coca-Cola marketing team to create a unique VR experience at the PyeongChang Olympic Winter Games. We developed this experience to take users from their actual location to other spaces throughout the Games, where they can interact and explore with their exotic surroundings
The Amazing Race is coming, to new virtual realms
Now that CES has ended and the dust has settled it's time to summarize and evaluate what the event meant for the AR/VR industry and to Byond specifically.
Within the entertainment and media space, virtual reality (VR) remains one of the fastest-growing segments, according to the 2017 Global Entertainment and Media Outlook forecast by PwC. The projection also shows that 68 million VR headsets will be in use in the U.S. three years from now, with VR content revenue increasing to $5.0 billion.
It's estimated that Mobile AR will drive a $108 billion AR/VR market by 2021 (Digi-Capital). With major players like Microsoft, Google, and Facebook leading the push into augmented reality (AR), the awareness and adoption of AR are set to grow exponentially. The relatively recent announcement of Apple’s foray into the field will be another driver in the venture of AR technologies towards mobile and smartphones.
Although digital content is becoming more engaging through mediums such as video, the customer experience is still confined to the two-dimensional phone screen. AR shifts the experience beyond the flat screen and brings users on interactive adventures with their real environment. Such possibilities mean that you can now create memorable AR content that brings your brand to life and instantaneously capture attention.
We had a great turn out at this year's #MLFG Conference in Bangkok, Thailand!
One of the most popular uses cases for virtual reality (VR) experiences is creating immersive previews of hotel premises and rooms before travelers make booking decisions. Numerous prominent names such as the Shangri-La and Marriot, already offer immersive, 360-degree tours of their luxurious hotels from around the world. These virtual tours can usually be conveniently viewed on smartphones or popular VR headsets, making them an excellent source of accessible information for making decisions about the next holiday destination and accommodation.