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Metaverse & Immersive Shopping Blog

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How do fully immersive metaverse stores transform retail?

As the metaverse becomes popular and more brands transition to offering virtual shopping, a fully immersive experience has become the retail buzzword.

However, ensuring your brand provides an immersive shopping experience has more to do than just keeping up with the trends.
Here’s all you need to know about immersive experiences and why you should offer them in the metaverse.

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How should brands prepare for the metaverse?

Picture a virtual world where people shop, work and interact with others without having to leave their homes. It sounds a lot like the world that most of us are living in today, and that world is called the metaverse. As the metaverse for business continues to evolve, the technology behind it is revolutionizing everything from e-commerce and real estate to social media and more.

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6 Things Gen-Z is Looking for in Virtual Stores

E-commerce technologies have made it easy to shop for anything from the comfort of home; these days, the experience is more interactive than ever before. Online shopping is the preferred way to shop for many Gen-Z and Millennial consumers, 40 percent of whom get over half their clothing items online. Now, brands are racing to provide consumers with the same level of engaging, interactive experiences they once got from shopping in brick-and-mortar stores.

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Top Trends in Virtual Store Design & Creation

To be successful in the online marketplace, it’s essential for today’s e-commerce merchants to invest in attention-grabbing designs that create innovative and unique virtual shopping experiences. If you’re wondering how to distinguish your virtual store from your competitors and win over your target audience, follow these top trends for designing virtual stores.

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Educating Young Minds with the Newest Retail Tech

For technology and retail to work together effectively, young minds – especially those who are or could be employed in the retail industry – need to be educated on the newest retail technology. Read on to learn more about why you should prioritize this education and how to do it right.

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How Immersive Experiences Drive Customers to Physical Stores

Technological advancements have changed the face of retail as we once knew it. Augmented reality, virtual reality, and mixed reality are now providing immersive online experiences in virtual stores. These experiences combine the best parts of physical stores with the convenience of shopping online, creating a phygital smorgasboard of immersive virtual shopping options.

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Gamification in Virtual Stores – It’s Not Only for Gen Z

Gamification in business is not a new concept but what we’re seeing today are new use cases where gamified elements are driving consumer interactions.

With attention spans falling rapidly, businesses not only need to attract customers but also keep them engaged longer for better conversions.

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