3 Home Décor Tech Trends for 2024 and Beyond

Tech Home Decore Trends In 2024

Many of the major furniture manufacturers now offer WiFi-enabled, voice-activated chairs.

Why are we telling you this? Because, ironically, it underscores an important point: Technology is rapidly changing the entire home décor space, and brands and retailers in your industry can no longer afford to sit back and watch their competitors reap all the benefits.

The home décor industry has been a prolific technology innovator in recent years. And these innovations are affecting every area of the industry – from the products themselves (“Alexa, recline downstairs chair”), to increasingly sophisticated apps for interior designers, to the online shopping experience offered by forward-thinking home décor brands.

By becoming more aware of these new technologies – and adopting the right ones – you can reap some significant business-building benefits. So, let’s review a few of the cool trends affecting your industry – and what they could mean for your brand’s bottom line.

 

1. Homes will keep getting smarter.

Research from Parks Associates finds that in 2024, 45% of US homes have at least one smart device, and 18% have six or more.

Tech companies are bringing so many smart home gadgets to the market that it’s difficult to keep up with them all. AI-powered air purifiers, robotic lawnmowers, WiFi-enabled pet cameras, and the list goes on…. and on.

 

What this means for your brand:

Whatever home products you create and sell, you’ll want to keep in mind that your customers will increasingly be people whose homes are loaded with smart devices. More and more of your consumers will be looking for ways to make the products you sell more valuable in their homes by finding creative ways to connect them with their tech gadgets.

For example: Can your brand’s lamps and light fixtures support smart bulbs, display multiple colors, and connect with the Amazon Echo or other voice-activated control systems?

 

2. Interior designers’ tools will keep getting more sophisticated.

The AI-powered tools available to interior designers today represent another example of how we’re all living in what should feel less like reality and more like a futuristic sci-fi movie.

A home décor professional can now bring up an app like Archi, ask the client a few design-aesthetic questions to gauge how they’d like their living room to look, and then let the AI build a suggested 3D rendering of the entire room: layout, furniture, walls, accessories, lighting, flooring, etc.

 

What this means for your brand:

A 2024 Business of Home survey finds that 9% of interior designers regularly use AI tools (like Archi, SofaBrain, or RoomGPT) to help design spaces for their clients.

The article then makes an interesting point about that statistic. Although it might seem like a low number right now – fewer than 1 in 10 interior designers use AI in 2024 – it represents a 900% increase over just a couple years earlier. As the authors put it: “How many designers were using AI in 2022?”

In other words, the trend indicates that in the coming years, a rapidly growing percentage of professional designers will be looking to AI software to help them design for their clients.

For your brand, this means you’ll want to engage and partner with these app makers, to make sure they have access to photorealistic 3D assets depicting your home décor products. That way, your products have a chance of finding their way into interior designers’ proposed creations for their clients.

 

3. Home décor consumers will increasingly demand product visualizers.

Finally, the major trend for 2024 in home décor tech – as it has been for several years now – is the continued proliferation of the home décor visualizer.

The value proposition for the consumer is clear: Being able to place a photorealistic image of a bedroom set, kitchen counter, or any other home décor product in context, in their actual home environment, makes the buying process a lot easier by giving the consumer more confidence that they’ve found the right items for their space

This helps explain why, as we’ve noted in a previous blog about the power of home décor visualizers, Northwestern University research shows that when consumers can augment their shopping experience with a home décor visualizer, they were nearly 20% more likely to buy something.

 

What this means for your brand:

As we noted above, implementing a visualizer is quickly becoming a necessity for home décor brands and retailers – because so many of your competitors are already offering them.

A Casual News Now study in late 2023 found that 60% of furniture companies were planning to expand their use of 3D visualizers.

Interestingly, 70% of these companies cited “revenue growth” as a top reason, and another 39% said they believed offering 3D visualization would help “reduce product returns.”

We think those business benefits are more than enough reason for your company to start researching home décor visualizers now as well.

 

Let’s talk about what ByondXR’s visualizer can do for your brand.