In recent world cup Byond team helped Coca-Cola marketing to create new type of promotional experience – that showcasing the unique branded airplane used to carry the FIFA trophy around the world.
Through Byond Immersive Suite Coca created with Byond a dynamic tour inside the airplane which was accessible world-wide through the web to all phones and computers.
Besides that an Augmented Reality experience and Virtual Reality Vive experience were delivered.
In the demo we took users behind-the-scene edits of the “FIFA World Cup™ Trophy Tour” 360 – an interactive experience (check it out here)
The experience ran from both Coca-Cola & FIFA website’s and create a refreshing new way to experience the brand.
One of the strongest parts there was that using the platform Coca-Cola team could manage an interactive map themselves – a map which included 360 videos that Coca-Cola team have produced during their world tour. Those were uploaded to the system and helped users at home keep a close watch on main places where the trophy has been and feel like they were there…
Trophy tour experience ran for 6 months and its engagement tour soared high as people wandered around looking for the trophy and consuming all bits of media and social inside.