The Future of Home Décor Shopping: How Technology Is Changing the Game

Bottom line upfront: The traditional home décor eCommerce site, where consumers view 2D product images set against white backgrounds, will no longer keep your brand competitive.

As researchers noted in a Deloitte report published way back in 2020, consumers at that time had already come to demand a more customizable, information-rich experience as they shopped online for furniture and home goods.

“Once retailers could accurately render the most important information about the product – color, size, and fit within a given space – and allow customers to reliably visualize furniture in their room, customers bought in quickly to these experiences. Now it is rapidly becoming the furniture industry standard, where customers have begun to expect that retailers offer virtual product placement in their homes.”

If you want your home décor company to engage new consumers, turn first-time website visitors into repeat buyers, and deliver an outstanding online shopping experience, you’ll need to leverage the most popular technologies available to home décor brands today. Let’s review a couple of those technologies.

 

1. Home décor visualizers

Caserstone Visoalizer

The right home décor visualizer can help consumers get a true sense of what your living room set, kitchen cabinets, flooring options, or other home décor products will actually look like in the room where the consumer wants to place these products.

With a home décor visualizer, you can empower consumers to digitally drop a photorealistic 3D rendering of your product right into their home, where they can view it in context and discover how well it fits (both physically and aesthetically) into the rest of the space.

The right visualizer will also let you make it easy for customers to quickly cycle through each product’s options – for example, to view various color or fabric options of your couch in their living room – and to mix and match various products on your site to create a whole new look.

Many home décor manufacturers and retailers are already offering visualizers on their websites. In fact, a late-2023 Forrester study revealed that 60% of furniture companies were planning to invest even more in their 3D visualization capabilities.

That means a home décor visualizer is quickly becoming a must-have implementation for your brand as well.

If you want to see how engaging, convenient, and just-plain fun these tools can be for customers, check out the home décor visualizer Caesarstone created using ByondXR.

 

2. Home décor virtual showrooms

1888 MILLS

Another technology that’s changing the game for forward-thinking brands in your industry is the home décor virtual showroom.

Whereas a visualizer lets customers view digital renderings of your products in their real-world physical space, a virtual showroom lets you bring consumers into a fully digital environment that you’ve created for them – where you can show off all of your brands’ products in the proper context.

With a virtual showroom, you can create a customized 3D virtual space in as much detail as you choose – say, an entire home or office suite. Consumers can explore the space freely, move from room to room as they choose, and navigate the environment in 360°.

Leveraging virtual reality, the best of these tools also let your visitors move throughout your showroom as an avatar, where they can use their virtual hands to examine products and select options to view in real-time – as you can see from the screenshot above.

In fact, that screenshot comes from a highly successful virtual showroom that textile maker 1888 Mills created with ByondXR. Check it out.

 

Whether you’re interested in exploring a virtual showroom or home décor visualizer, or both, let’s talk about what ByondXR’s can do for your brand.