Expanding VM solutions to further CK brads

CALVIN KLEIN ASIA expands Byond Virtual Merchandising Solution, to an additional brand and few more countries.

After succesfull deployment and usage with CK Perfomance brand stores, fashion retailer wanted to reproduce the success to it’s flagship brand stores- Calvin Klein Jeans. They started planning their stores and merchandising with Byond Virtual Store Solution.

BYOND offers a fresh approach to retail sales with the launch of a revolutionary new solution for PVH Asia. This month, the company unveiled a full 3D store simulation of the Calvin Klein Jeans brand.

The store simulation experience allows Calvin Klein to share guidelines and creative direction with store managers around Asia. The solution helps to set-up and organize stores quickly and effectively while keeping brand consistency. The store managers use their ipads to access a 360 virtual tour of their store, viewing each garment and accessory at their exact place in the store and learning through reviewing the product information.

This time – with CK Jeans – Byond improved and perfected the visual quality of the tour – while still maintaining a high-performance responsive interface.   Users are working on it and getting their responses in record time.  even from VPNs in within China.

This deployment byond introduced two additional languages – Korean and Japanese totally the number of asian languages support to 5.    Labels and translations are easily supported by Byond visual editor, allowing quick support for localization across the huge far-east.

“We continued rolling out the BYOND immersive visualization solution for our biggest brand – Calvin Klein Jeans with additional regions in Asia.  We strongly believe in their system and the value that it brings us, and it continues to show,” commented Mariano Santana- Director of Merchandising for Calvin Klein Asia.

The Byond Virtual Store solution now works in Calvin Klein with few brands across all stores in Asia Pacific.

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