Creating immersive commerce experiences for your consumers online has been demonstrated to add true bottom-line business value in several ways.

An Acxiom study, for example, finds that 73% of consumers who use immersive shopping online say these tools make them more confident in the products they’re about to buy. And 48% say they’ve made a purchase after spending time in an immersive online shopping environment.

That confidence leads to another business benefit: fewer product returns. A study published by Deloitte finds online purchases guided with immersive experiences result in a 25% decrease in returns.