Immersive commerce refers to online shopping experiences characterized by rich virtual spaces, 3D settings to interact with products, and other innovative tools – such as avatars, virtual try-ons and social buying – to create meaningful online experiences.

You might also see these environments referred to as Web3.0, virtual reality, augmented reality, and the metaverse. Although the terms can be confusing, they all point in the same lucrative direction for brands: the personalized and memorable consumer experiences created by immersive commerce have been proven to boost engagement, brand loyalty, and lifetime customer value.