The Future of Home Décor: The Rise of Visualizers

Home Decor Visualizer

Why You Need a Home Décor Visualizer Now If we were writing this blog five or six years ago, when ByondXR was just beginning to implement our 3d visualizer for home décor brands, we would be telling you that you could become one of the few companies leveraging this new capability to give your customers […]

Lacta’s Virtual Store: Evolving Retail Innovation from Brazil’s Top Chocolate Brand

Lacta’s Virtual Store: Evolving Retail Innovation from Brazil’s Top Chocolate Brand

Although immersive experiences like virtual stores are still relatively new in online retail, the verdict is already in on the tremendous benefits they can deliver for retailers. Shopify, for example, finds that when its merchants offer customers a 3D commerce experience, those sellers enjoy an average 94% boost in conversions. Today’s online shoppers want personalized, […]

Beauty Brands: The Good (and Bad) News About Immersive Experiences

Beauty Brands - Immersive Experiences

Let’s start with two recent beauty-industry statistics. First, according to 2024 research published by web-analytics firm Capturly, the online cart abandonment rate for beauty products is 83%. That’s higher than any other industry examined in the study. Second, research in Beauty Packaging Magazine finds that 45% of US cosmetics consumers are likely to purchase makeup […]

Garnier Color Home: A First-of-its-Kind Immersive Experience for L’Oréal

Garnier Color Home - Immersive Experience

Global Beauty-brand leader L’Oréal is a longtime client of the ByondXR Immersive Brand Engagement Platform. The company has used our technology and tools to create numerous engaging virtual experiences for its customers around the world. And in early 2024, L’Oréal haircare brand Garnier used our tech platform to create and launch its first-ever AI-powered interactive […]

3 Ways Web3.0 Experiences Can Boost Brand Loyalty

Blog post - Web3.0

Can Web3.0 Improve Consumer Loyalty to Your Brand? We talk a lot here on the ByondXR blog about how brands creating immersive experiences that leverage Web3.0 technologies often see increases in lead generation, consumer engagement, and even online sales. But can Web3.0 also increase consumers’ loyalty to your brand? Yes. And in this post, we’ll […]

5 Things Every Brand Should Know About Gen Z Consumers

GenZ girl

Meet Your Brand’s New Largest Consumer Group If you’re responsible for any aspect of your company’s sales, marketing, or customer experience efforts, you’re no doubt keeping an eye on Gen Z, the up-and-coming generation whose older members began entering adulthood and the working world in the last few years. You might know that these young […]

Engaging with LEGO® in Multimarket Experiences

Discover how ByondXR and LEGO® are reshaping digital engagement through innovative virtual experiences. Dive into our recent project with Lego, where gamification, personalization, and scalable technology combine to expand the realm of immersive customer engagement.

How AI is Transforming the Retail Buying Experience

Modern retail buying experiences are driven by advanced algorithms that look at more than just the demographic your business is selling to. These algorithms analyze and use the unique traits of your audience to offer more personalized shopping experiences that guarantee a better user experience and return customers. These algorithms are commonly described as AI, […]

From Behavioral Data to Personalization

In a world craving tailored experiences, leveraging behavioral data is paramount, but with it comes the challenge of balancing user trust and innovative adventures. The journey takes businesses from refining raw insights to crafting profoundly personalized virtual realms, always prioritizing responsible data custodianship.

Data-driven UX Optimization in 3D Spaces

As the world increasingly leans into virtual realms, one cannot overlook the wealth of information buried within the digital footsteps of users. Analyzing user behavior in a 3D environment brings both challenges and opportunities.