Virtual showroom technology has grown significantly in light of the pandemic, offering brands the ability to host wholesale appointments that capture the experience that a buyer would have had in person. The immersive digital showrooms can be designed to look identical to a brand’s physical showroom and even allow the user to navigate the environment without the usual restraints and challenges that physical space encounters. The implementation of virtual showrooms will become the new standard.
Israeli startup helps Coca-Cola, Lancôme and big brands recreate shops online. ByondXR’s online simulation of physical retail stores boosts sales during pandemic. Lancôme has used ByondXR to launch a new range of global ecommerce stores featuring its luxury perfumes and cosmetics. Online shoppers can interact with goods and customer service representatives, instead of just scrolling through an online catalogue.
Lancôme is creating virtual stores worldwide that use XR technology that will make available a full-scale simulation of physical experiences as an integral part of their e-commerce platform. According to Malik Abu-Ghazaleh, Global Head of Digital Marketing, eCommerce and CRM at Lancôme, XR technology has allowed the company to create true-to-life immersive pop-up experiences for Lancôme consumers around the world.
WATCH: ByondXR Brings Online Shopping to The Metaverse
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