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Improving the customer experience with virtual and augmented reality


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Are Virtual Showrooms the New Standard in Wholesale?

Virtual showroom technology has grown significantly in light of the pandemic, offering brands the ability to host wholesale appointments that capture the experience that a buyer would have had in person. The immersive digital showrooms can be designed to look identical to a brand’s physical showroom and even allow the user to navigate the environment without the usual restraints and challenges that physical space encounters. The implementation of virtual showrooms will become the new standard.

Israeli startup helps Coca-Cola, Lancôme and big brands recreate shops online.

Israeli startup helps Coca-Cola, Lancôme and big brands recreate shops online. ByondXR’s online simulation of physical retail stores boosts sales during pandemic. Lancôme has used ByondXR to launch a new range of global ecommerce stores featuring its luxury perfumes and cosmetics. Online shoppers can interact with goods and customer service representatives, instead of just scrolling through an online catalogue.

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Here Is How Lancôme Used XR To Create New Customer Experiences

Lancôme is creating virtual stores worldwide that use XR technology that will make available a full-scale simulation of physical experiences as an integral part of their e-commerce platform. According to Malik Abu-Ghazaleh, Global Head of Digital Marketing, eCommerce and CRM at Lancôme, XR technology has allowed the company to create true-to-life immersive pop-up experiences for Lancôme consumers around the world.

Are virtual stores the future of shopping?

When you’ve got that kind of experience [immersive virtual stores], it will encourage you to shop. The global augmented reality and virtual reality market projects to reach $70B by the year 2024. (in an interview with Noam Levavi, CEO & Co-Founder of ByondXR)
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Top 10 Post-Covid Tech Trends

Personalization, localization, voice shopping and chatbots are the new tools of the trade, merging digital and commerce. Noam Levavi, CEO of ByondXR, provider of immersive virtual showrooms, explained: “Experiences that were originally built into the physical world are not translating well into 2-D and static images.” ByondXR lets consumers experience products in a virtual store.

The 11 post-pandemic tech trends that VCs are chasing, from foodtech to 'spacial computing'

“””It’s all about removing friction from every step of the consumer journey,”” Andrea Wasserman, the head of global commerce at Verizon Media, told attendees. Startups such as Clinch are creating hyper-personalized real-time ads using AI and customer data to target consumers, while companies such as ByondXR are building interactive virtual store experiences for shoppers.”

Caesarstone Partners with ByondXR on 3D Visualizer

A market leader since 1987, Caesarstone’s pioneering quartz countertops are made from raw materials and blend sophisticated design with highly engineered durability. With ByondXR’s state-of-the-art 3D visualization tool, Caesarstone’s customers can browse materials and personalize choices in real time, inside their desired kitchen. Using the highest level of 3D photorealism rendering, the experience brings customers’ imagination to life and significantly increases conversion rates and engagement for Caesarstone.

Virtual stores: e-commerce’s great transformation revolutionizes retail

E-commerce, the world of shopping online, has become a mainstay for millions of people across the globe. Global giants like Amazon, Walmart, and Alibaba utilize e-commerce for large parts, if not the majority, of revenue garnering transactions. Retailers were worried as e-commerce began to rise. For many stores, it signaled an end of an era as they were forced to give more and more ground to web-based competitors. ByondXR is seeking to bridge the gap between traditional retailers and their internet-based cousins.

How Retail Is Poised to Reach New Heights with Virtual Stores

While this is a groundbreaking innovation for e-commerce in general, the shining benefit of this invention of ByondXR is that it gives retail stores a new chance at success. Using virtual stores, brands are stepping into a new world: into the Metaverse. Companies can grasp large audiences and are able to make a physical store experience a reality for those who don’t have the ability to travel or are unable to use traditional means. They can even create environments that have the same attentiveness and service that a physical location does, but without the people and the stress that comes with it. Neurodivergent and differently abled people could use this to have a wonderful experience instead of an uncomfortable one.

WATCH: ByondXR Brings Online Shopping to The Metaverse

Virtual stores are an entry for brands into the metaverse. These three-dimensional spaces represent the future of how marketing and e-commerce will interact.

The return of the beauty pop-up

From a newsstand to a drive-through coffee shop, beauty brand pop-ups made their comeback in 2021 with creative pandemic twists. As the virtual pop-up became a trend during the pandemic, brands have also added all-digital components to their IRL spaces. Armani Beauty’s November pop-up in Berlin was accompanied by a virtual replica for people still wary of visiting in person.
The convenience of online shopping means those crowded malls are no longer. No more waiting in a long line to purchase an item, no more pushing through crowds. But also, no longer being able to see the item in a room, on display. No more walking into a store and seeing the products incorporated as designed. But what if that could change? Designed to provide consumers a deeper online connection with retail, the “phydigital” aspect of ByondXR provides 2D and 3D renditions of retail showrooms and which aims to integrate into the Metaverse and beyond.
“ByondXR creates virtual environments that mimic real-life showrooms and stores for brands and retailers for an immersive customer experience. Within the virtual storefront, the ByondXR platform will interact with VNTANA’s 3D cloud to display optimal 3D representations of each content. “VNTANA cooperation and integration are being used by customers like Agron (Adidas US) and Group Dynamite to develop an effective end-to-end process from asset generation to the XR showroom on our cross-functional platform.””

Luxury Brands Embrace the E-Commerce Metaverse With Virtual Stores

Fans of L’Oreal Luxe for Armani Beauty can now head on to the brand’s virtual store, launched just recently. This partnership between ByondXR and L’Oreal Luxe for Armani Beauty ushered in a new age of online shopping in the metaverse for luxury goods. With more and more brands recognizing the potential of virtual and augmented reality for e-commerce, we can expect to see more companies embracing virtual stores. It’s a unique yet familiar experience for shoppers, one that just might pave the way for the metaverse becoming the future of online retail.

Improving the customer experience with virtual and augmented reality

Many businesses are recognizing the significant benefits of using augmented and virtual realities to improve their operations. AR and VR are now being used for everything from prototyping and design to marketing, customer service, training and productivity. Technology has become advanced enough to move AR and VR into the mainstream, allowing them to be used to create a more user-friendly, realistic, accessible and affordable customer experience.

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