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ByondXR Helps Brands Take Metaverse Experience to the Next Level

BYONDXR IN THE NEWS

Swiss Chocolatier Lindt Has Launched a Delightful Virtual Store in the Metaverse

Now everyone can shop for tasty confectionery in Lindt USA’s metaverse outlet. Lindt USA has launched a 3D virtual store in partnership with the virtual e-commerce platform ByondXR. The delightful outlet marks the premium chocolate brand’s first venture into the metaverse. Once you step into the virtual store, you will be greeted by the avatar of Ann Czaja, one of the legendary Lindt Master Chocolatiers. She will act as your ‘in-store’ guide, helping you to interact with the brand and shop for gifts seamlessly.

JUST IN TIME FOR THE HOLIDAYS: LINDT & SPRÜNGLI USA LAUNCHES ITS FIRST-EVER 3D VIRTUAL STORE

Lindt’s new online storefront allows consumers across the country to engage in the enchanting brand experience of a Lindt Chocolate store from the comfort of their home or even on the go. Developed by ByondXR – the leading 3D commerce platform helping brands and retailers create virtual shopping experiences – the virtual store is truly a sweet spot between the traditional holiday sweets and modern, innovative shopping solutions.

Lindt Created Its Own 3D Virtual Store

As more and more companies turn away from the traditional brick-and-mortar to try and attract an audience in places like the Metaverse, you have to wonder what the future of business and shopping will look like. For Lindt, the future is now, and it’s here to sell you chocolate in the cloud. “Here at Lindt USA, we are delighted to offer customers this cutting edge, retail experience just in time for the holidays,” says Vice President of Retail and E-Commerce Patrick Diggelmann. Lindt collaborated with ByondXR, [a metaverse e-commerce platform], to build their online store and the interactive experience.

11 Enterprise Metaverse Platforms Changing Commerce

ByondXR is a retail-tech startup that offers a metaverse strategy service to enable retailers to develop brand awareness in the metaverse. They help retailers create an immersive virtual commerce platform for brands and retailers to transform digital e-commerce and merchandising experiences. That is, retailers can integrate ByondXR’s personalized virtual store with their existing e-commerce platform and backend systems. Furthermore, retailers can select their merchandising (physical products or digital assets using NFT) and place it in the virtual store to bring shoppers on a new engaging immersive journey. Lastly, ByondXR guides retailers with choosing the right metaverse to transition their web-based store into, such as Meta Horizon Worlds, Fortnite Creative, Roblox, Sandbox, or Decentrland.

How the metaverse connects to Web2 storefronts to capture new markets

While the top guns in the world of retail fashion are going into the metaverse, some require help showcasing their products to their clients and prospects. It’s in these supportive roles that companies like ByondXR shine the brightest. [The metaverse commerce platform helps] brands and enterprises to build 3D and metaverse stores for their customers and buyers.

Top Trends for Brands in the Metaverse

While it may take another five years or so to fully implement all the possibilities the metaverse offers, many big brands are already setting up immersive phygital experiences for consumers to explore. Whether you’re trying to figure out the best ways to get your brand’s foot in the metaverse door or are just curious about the direction brands are headed, this guide outlines the top metaverse trends for today’s brands.

Why customer experience is at the center of metaverse retail

Eran Galil, cofounder and CTO at Israel-based retail tech company ByondXR, told VentureBeat that companies must create engaging experiences for consumers if they are to improve sales. Galil said that’s why ByondXR developed a proprietary ecommerce platform that provides scalable immersive solutions to help retailers create and manage virtual stores and showrooms that increase customer engagement and sales. ByondXR’s technology stack includes live shopping, virtual try-ons, NFTs, avatars, AI bots, 3D asset creation and optimizations, 3D rendering, AR/VR, embeddable mini-games, cloud rendering, behavioral analytics, authoring and publishing tools and more. Another way ByondXR prioritizes customer experience, according to Galil, is by allowing retailers to add their own ecommerce, media and fun elements through control plugins. “Users can now decide what, when and how they want to showcase in their store, making managing a virtual store comprehensive, easy and quick,” he said.

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ByondXR Helps Brands Take Metaverse Experience to the Next Level

The company teamed up with Deutsche Telekom to create “the first real-life full metaverse shopping experience” at the Digital X event in Cologne, Germany. ByondXR set up several stations showcasing metaverse shopping via a sample beach store. The first experience represents AR shopping, where visitors viewed products from the store in augmented reality while completing an interactive activation. Another station let visitors view a 360-degree, fully 3D-rendered virtual store. And there was also a virtual reality store and a Roblox version, too.

Israeli startup helps Coca-Cola, Lancôme and big brands recreate shops online.

Israeli startup helps Coca-Cola, Lancôme and big brands recreate shops online. ByondXR’s online simulation of physical retail stores boosts sales during pandemic. Lancôme has used ByondXR to launch a new range of global ecommerce stores featuring its luxury perfumes and cosmetics. Online shoppers can interact with goods and customer service representatives, instead of just scrolling through an online catalogue.

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Are Virtual Showrooms the New Standard in Wholesale?

Virtual showroom technology has grown significantly in light of the pandemic, offering brands the ability to host wholesale appointments that capture the experience that a buyer would have had in person. The immersive digital showrooms can be designed to look identical to a brand’s physical showroom and even allow the user to navigate the environment without the usual restraints and challenges that physical space encounters. The implementation of virtual showrooms will become the new standard.

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Here Is How Lancôme Used XR To Create New Customer Experiences

Lancôme is creating virtual stores worldwide that use XR technology that will make available a full-scale simulation of physical experiences as an integral part of their e-commerce platform. According to Malik Abu-Ghazaleh, Global Head of Digital Marketing, eCommerce and CRM at Lancôme, XR technology has allowed the company to create true-to-life immersive pop-up experiences for Lancôme consumers around the world.

Are virtual stores the future of shopping?

When you’ve got that kind of experience [immersive virtual stores], it will encourage you to shop. The global augmented reality and virtual reality market projects to reach $70B by the year 2024. (in an interview with Noam Levavi, CEO & Co-Founder of ByondXR)
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Top 10 Post-Covid Tech Trends

Personalization, localization, voice shopping and chatbots are the new tools of the trade, merging digital and commerce. Noam Levavi, CEO of ByondXR, provider of immersive virtual showrooms, explained: “Experiences that were originally built into the physical world are not translating well into 2-D and static images.” ByondXR lets consumers experience products in a virtual store.

The 11 post-pandemic tech trends that VCs are chasing, from foodtech to 'spacial computing'

“””It’s all about removing friction from every step of the consumer journey,”” Andrea Wasserman, the head of global commerce at Verizon Media, told attendees. Startups such as Clinch are creating hyper-personalized real-time ads using AI and customer data to target consumers, while companies such as ByondXR are building interactive virtual store experiences for shoppers.”

Caesarstone Partners with ByondXR on 3D Visualizer

A market leader since 1987, Caesarstone’s pioneering quartz countertops are made from raw materials and blend sophisticated design with highly engineered durability. With ByondXR’s state-of-the-art 3D visualization tool, Caesarstone’s customers can browse materials and personalize choices in real time, inside their desired kitchen. Using the highest level of 3D photorealism rendering, the experience brings customers’ imagination to life and significantly increases conversion rates and engagement for Caesarstone.

Virtual stores: e-commerce’s great transformation revolutionizes retail

E-commerce, the world of shopping online, has become a mainstay for millions of people across the globe. Global giants like Amazon, Walmart, and Alibaba utilize e-commerce for large parts, if not the majority, of revenue garnering transactions. Retailers were worried as e-commerce began to rise. For many stores, it signaled an end of an era as they were forced to give more and more ground to web-based competitors. ByondXR is seeking to bridge the gap between traditional retailers and their internet-based cousins.

How Retail Is Poised to Reach New Heights with Virtual Stores

While this is a groundbreaking innovation for e-commerce in general, the shining benefit of this invention of ByondXR is that it gives retail stores a new chance at success. Using virtual stores, brands are stepping into a new world: into the Metaverse. Companies can grasp large audiences and are able to make a physical store experience a reality for those who don’t have the ability to travel or are unable to use traditional means. They can even create environments that have the same attentiveness and service that a physical location does, but without the people and the stress that comes with it. Neurodivergent and differently abled people could use this to have a wonderful experience instead of an uncomfortable one.

WATCH: ByondXR Brings Online Shopping to The Metaverse

Virtual stores are an entry for brands into the metaverse. These three-dimensional spaces represent the future of how marketing and e-commerce will interact.

The return of the beauty pop-up

From a newsstand to a drive-through coffee shop, beauty brand pop-ups made their comeback in 2021 with creative pandemic twists. As the virtual pop-up became a trend during the pandemic, brands have also added all-digital components to their IRL spaces. Armani Beauty’s November pop-up in Berlin was accompanied by a virtual replica for people still wary of visiting in person.
The convenience of online shopping means those crowded malls are no longer. No more waiting in a long line to purchase an item, no more pushing through crowds. But also, no longer being able to see the item in a room, on display. No more walking into a store and seeing the products incorporated as designed. But what if that could change? Designed to provide consumers a deeper online connection with retail, the “phydigital” aspect of ByondXR provides 2D and 3D renditions of retail showrooms and which aims to integrate into the Metaverse and beyond.
“ByondXR creates virtual environments that mimic real-life showrooms and stores for brands and retailers for an immersive customer experience. Within the virtual storefront, the ByondXR platform will interact with VNTANA’s 3D cloud to display optimal 3D representations of each content. “VNTANA cooperation and integration are being used by customers like Agron (Adidas US) and Group Dynamite to develop an effective end-to-end process from asset generation to the XR showroom on our cross-functional platform.””

Luxury Brands Embrace the E-Commerce Metaverse With Virtual Stores

Fans of L’Oreal Luxe for Armani Beauty can now head on to the brand’s virtual store, launched just recently. This partnership between ByondXR and L’Oreal Luxe for Armani Beauty ushered in a new age of online shopping in the metaverse for luxury goods. With more and more brands recognizing the potential of virtual and augmented reality for e-commerce, we can expect to see more companies embracing virtual stores. It’s a unique yet familiar experience for shoppers, one that just might pave the way for the metaverse becoming the future of online retail.

Improving the customer experience with virtual and augmented reality

Many businesses are recognizing the significant benefits of using augmented and virtual realities to improve their operations. AR and VR are now being used for everything from prototyping and design to marketing, customer service, training and productivity. Technology has become advanced enough to move AR and VR into the mainstream, allowing them to be used to create a more user-friendly, realistic, accessible and affordable customer experience.

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