Lindt’s new online storefront allows consumers across the country to engage in the enchanting brand experience of a Lindt Chocolate store from the comfort of their home or even on the go. Developed by ByondXR – the leading 3D commerce platform helping brands and retailers create virtual shopping experiences – the virtual store is truly a sweet spot between the traditional holiday sweets and modern, innovative shopping solutions.
As more and more companies turn away from the traditional brick-and-mortar to try and attract an audience in places like the Metaverse, you have to wonder what the future of business and shopping will look like. For Lindt, the future is now, and it’s here to sell you chocolate in the cloud. “Here at Lindt USA, we are delighted to offer customers this cutting edge, retail experience just in time for the holidays,” says Vice President of Retail and E-Commerce Patrick Diggelmann. Lindt collaborated with ByondXR, [a metaverse e-commerce platform], to build their online store and the interactive experience.
ByondXR is a retail-tech startup that offers a metaverse strategy service to enable retailers to develop brand awareness in the metaverse. They help retailers create an immersive virtual commerce platform for brands and retailers to transform digital e-commerce and merchandising experiences. That is, retailers can integrate ByondXR’s personalized virtual store with their existing e-commerce platform and backend systems. Furthermore, retailers can select their merchandising (physical products or digital assets using NFT) and place it in the virtual store to bring shoppers on a new engaging immersive journey. Lastly, ByondXR guides retailers with choosing the right metaverse to transition their web-based store into, such as Meta Horizon Worlds, Fortnite Creative, Roblox, Sandbox, or Decentrland.
While the top guns in the world of retail fashion are going into the metaverse, some require help showcasing their products to their clients and prospects. It’s in these supportive roles that companies like ByondXR shine the brightest. [The metaverse commerce platform helps] brands and enterprises to build 3D and metaverse stores for their customers and buyers.
While it may take another five years or so to fully implement all the possibilities the metaverse offers, many big brands are already setting up immersive phygital experiences for consumers to explore. Whether you’re trying to figure out the best ways to get your brand’s foot in the metaverse door or are just curious about the direction brands are headed, this guide outlines the top metaverse trends for today’s brands.
Eran Galil, cofounder and CTO at Israel-based retail tech company ByondXR, told VentureBeat that companies must create engaging experiences for consumers if they are to improve sales. Galil said that’s why ByondXR developed a proprietary ecommerce platform that provides scalable immersive solutions to help retailers create and manage virtual stores and showrooms that increase customer engagement and sales. ByondXR’s technology stack includes live shopping, virtual try-ons, NFTs, avatars, AI bots, 3D asset creation and optimizations, 3D rendering, AR/VR, embeddable mini-games, cloud rendering, behavioral analytics, authoring and publishing tools and more. Another way ByondXR prioritizes customer experience, according to Galil, is by allowing retailers to add their own ecommerce, media and fun elements through control plugins. “Users can now decide what, when and how they want to showcase in their store, making managing a virtual store comprehensive, easy and quick,” he said.
The company teamed up with Deutsche Telekom to create “the first real-life full metaverse shopping experience” at the Digital X event in Cologne, Germany. ByondXR set up several stations showcasing metaverse shopping via a sample beach store. The first experience represents AR shopping, where visitors viewed products from the store in augmented reality while completing an interactive activation. Another station let visitors view a 360-degree, fully 3D-rendered virtual store. And there was also a virtual reality store and a Roblox version, too.
Israeli startup helps Coca-Cola, Lancôme and big brands recreate shops online. ByondXR’s online simulation of physical retail stores boosts sales during pandemic. Lancôme has used ByondXR to launch a new range of global ecommerce stores featuring its luxury perfumes and cosmetics. Online shoppers can interact with goods and customer service representatives, instead of just scrolling through an online catalogue.
Virtual showroom technology has grown significantly in light of the pandemic, offering brands the ability to host wholesale appointments that capture the experience that a buyer would have had in person. The immersive digital showrooms can be designed to look identical to a brand’s physical showroom and even allow the user to navigate the environment without the usual restraints and challenges that physical space encounters. The implementation of virtual showrooms will become the new standard.
Lancôme is creating virtual stores worldwide that use XR technology that will make available a full-scale simulation of physical experiences as an integral part of their e-commerce platform. According to Malik Abu-Ghazaleh, Global Head of Digital Marketing, eCommerce and CRM at Lancôme, XR technology has allowed the company to create true-to-life immersive pop-up experiences for Lancôme consumers around the world.
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