Beauty Brands: The Good (and Bad) News About Immersive Experiences

Beauty Brands - Immersive Experiences

Let’s start with two recent beauty-industry statistics. First, according to 2024 research published by web-analytics firm Capturly, the online cart abandonment rate for beauty products is 83%. That’s higher than any other industry examined in the study. Second, research in Beauty Packaging Magazine finds that 45% of US cosmetics consumers are likely to purchase makeup […]

NRF Retail Big Show 2022 Wrap-up

Surprising to no one, the start-up corner was the busiest one on the show. We’ve had a lot of traffic with brands and businesses from from all over the world coming to us for all the right answers about the Metaverse and immersive virtual experiences.

To The Metaverse and B[e]yond

With all the buzz and hype the Metaverse is getting these days, ByondXR CTO Eran Galil gets reminiscent of the journey we’ve had so far and unravels how tech companies like ByondXR are Metaverse natives, and have been for over at least six years now. In this article he talks about the beginning, the adaptation, the coming of age, and the place we take in the Metaverse.