Product Configurator

Empower customers visiting your immersive digital environments to configure and tailor your products to their unique tastes – and watch your engagement, brand loyalty, and online sales soar.

What is a Product Configurator?

Tech-savvy web shoppers are growing increasingly interested in augmented reality tools – like product configurators – that let them explore a product’s options, digitally customize it to their liking, and place the product into settings that give the consumer a much more realistic sense of what it would feel like to own it. And these tools have a significant effect on their likelihood to buy.

Research in Shopify finds that after they’ve had a chance to interact with a product digitally using augmented reality tools like product configurators, shoppers are 65% more likely to place an order. And here’s the great news: using the product configurator capabilities built into the ByondXR platform, you can capitalize on these business-boosting benefits for your brand.

Once your customers have experienced an immersive virtual shopping session in which they’re able to digitally interact with and manipulate a product – examine a piece of furniture in their home, virtually try on various colors of an outfit, sample different shades of lipstick, or even sit in a lifelike 3D rendering of a new car – why would they ever want to go back to the impersonal, 2D online shopping experience your competitors are still offering?

Key Benefits

Enhanced engagement

Take consumers on immersive online experiences with your brand, proven here to boost engagement by 3...

Global accessibility

Expand your immersive online environments globally, with content localization, and engage consumers...

Personalized user journey

Put each consumer at the center of their own, highly personalized immersive interaction with your br...

Sustainability and reduced physical footprint

Earn brand loyalty with virtual stores that align with consumers’ desire to reduce their eco-footpri...

Business Results

Engagement
Time

+200%

Lead 
Generation

+23%

Conversion

+240%

User
Retention

-9yrs

Average
Consumer Age

Key Platform Features

Extended reality product showcases

Use immersive commerce tools such as 3D product configurators to create unique digital showcase environments where consumers can examine, customize, and experience your products in ways they couldn’t in a physical store.

Multi-user collaboration

Pew finds that 60% of Gen Zers go to malls to socialize. Capture that social experience for your brand online, with our Immersive Brand Engagement Platform. Create memorable branded environments where visitors can shop together, share ideas, and see what their peers are buying.

Personalization

Treat each visitor to your brand’s immersive virtual environment as an individual with unique interests and goals. Our AI-driven platform learns from each user’s movements and crafts the personalized environments, experiences, and recommendations most likely to resonate with them.

Influencer Space

One in 3 Gen Zers have bought from an influencer-founded brand in the previous year. And 55% say influencer recommendations play key roles in purchase decisions. Leverage this power for your brand by using ByondXR’s platform to add immersive, influencer-driven experiences.

Social Buying

Add the awesome power of social buying to your consumers’ online shopping experience. Use ByondXR’s platform to let shoppers invite friends (which more than half of Gen Zers say are their top influence) and view what others are buying (which 85% say affects their buying decisions).

User Behavior Analytics

Continually improve the personalization, relevance, and emotional resonance of your immersive experiences by tracking and analyzing user behaviors, choices, and preferences. Apply these learnings to make every immersive virtual interaction even more compelling for your customers.

Branded avatars

Empower your customers to craft their own avatars, sporting your brand’s products, to represent them online. Branded avatars are so important to Gen Z’s self-expression that Vogue Business reports 84% of Gen Zers’ physical style is inspired by what they see avatars wearing.