3D Experiences for Brands
For brands in industries like Luxury, Beauty, CPG, and Food & Beverage, earning consumers’ engagement and loyalty will become increasingly difficult to the extent that these companies continue offering online shopping in boring, 2D. Forward-thinking brands create immersive 3D experiences to show off their products in life-like detail and turn online shopping into something fun and engaging for customers.
What Are 3D Experiences?
In a brand’s immersive virtual environment, 3D can refer to several capabilities. It can mean enabling consumers to view a product as a 3D image and rotate it 360 degrees (or even along all three axes). It can also mean creating an entire 3D environment, such as a virtual showroom, where the consumer can move around freely. Brands can further enhance their immersive 3D environments with related technologies such as virtual reality and augmented reality.
How Brands Use 3D Experiences
Top Beauty brand Yves Saint Laurent used ByondXR’s technology platform to create an immersive virtual store that leverages several key 3D capabilities. Visitors can explore the store with 360-degree freedom of movement. They can examine products from every angle. They can also opt for interactive, 3D beauty tutorials. And these are just a few of the many ways smart brands are using 3D to engage and hold the attention of consumers online.
Benefits of 3D Experiences
Adding 3D experiences to a brand’s online shopping environment has been demonstrated to significantly increase the brand’s bottom line. Research from Shopify, for example, found that companies that add 3D content to their virtual stores enjoy a 94% increase in conversions. And 48% of consumers told McKinsey researchers they want 3D-enabled shopping capabilities in the next five years. The message is clear: Creating immersive, 3D experiences is a proven way to boost consumer engagement, loyalty, and sales.